LESS IS MORE (BLACKBERRIES)
IMG_8268
IMG_8252
IMG_8258
IMG_8255
IMG_8279
IMG_8248
IMG_8257
IMG_8307
IMG_8245
IMG_8222
LESS IS MORE (BLACKBERRIES) IMG_8268 IMG_8252 IMG_8258 IMG_8255 IMG_8279 IMG_8248 IMG_8257 IMG_8307 IMG_8245 IMG_8222

Less is More ( blackberries )

Multimedia video installation
Location: OXO Tower, London, UK
Date: 02/2020

“Less is More (blackberries)” reflects on the idea of struggling in communication; it addresses this theme through an immersive installation that aims at the creation of an experience, a journey, for the viewer.
Researches and theories this piece refers to include the “language game theory” by Wittgenstein, especially drawing attention to the system of rules, common in games, art and language, that has to be followed In order to them to make sense. The work also touches the system of reaction explained in the “Attachment theory” by Bowlby and the concept of echo chamber within the effectiveness of communication.

The installation’s aim is to create a path towards the realization that it is not necessary to understand the piece in order to be able to appreciate it. Disorientation and full immersion in the work are just some of the aspects the piece in trying to convey; every single part of the work acts as an example and description of miscommunication, including the one created between public and artwork.